Nike asks Tweeters to 'Make It Count' as it runs toward Jan. 19 product launch - oregonlive.com
Twitter analytics: Measuring and improving Twitter marketing
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Nike on Twitter: "@aschauer08 That is not an official Nike account. Official Nike handles can be identified by Instagram's verified seal." / Twitter
What was Nike's Winning Strategy for Twitter | Contently
Nike Football on Twitter: "The first Mercurial burst onto the pitch in 1998 and since day one its evolution has been guided by one defining objective—speed. Shop the latest merc below. 👇" /
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Nike.com (@nikestore) / Twitter
Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction
Nike's "Write the Future" Goes Facebook and Twitter