Single’s Special For Valentine’s Day
Who said Valentine’s Day is only meant for Couples, This year the Team Walk with India evoked with an innovative idea to make this valentine more special for the Morattu Single’s to celebrate. As Dosa plays a pivotal role in our south Indian food the idea sparkled out to provide something special to celebrate this Occasion, The team approached this amazing idea to the Adyar Ananda Bhavan, who is a renowned brand across South India serving authentic pure vegetarian restaurant.
The market outreach strategy was to leverage it on Valentine’s Day. While the other brands were busy creating Valentine’s Day campaign for couples, for a change lets hits on single’s this time was the idea conceived by walk with India to A2B.
Charcoal Dosa is black in color where the color represents the code for singles on Valentines’ Day, The coin was termed to be Single’s Dosa. The main ingredient for this charcoal dosa is activated charcoal is being used in minimal quantity, whereas activated charcoal has the power to remove the toxins from our body, this dosa will be served in the 10 Main A2B restaurant outlets in Chennai. This Single’s Dosa will be served only till Feb 15th, 2020. The cost of this Dosa is all about ₹ 60/-.
A fun element coupled with goodness is always the best pair, says the curator of Walk with India Mr.Vignesh & his team.