I dislike sports, but I couldn't quit listening to ESPN's podcast about Dan O'Brien and Dave Johnson
Olympics: Reebok's $30m Dan and Dave advertising campaign flop
Dan, Dave, Reebok and the biggest debacle in Olympic advertising history - NZ Herald
The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave | Sports | santafenewmexican.com
THE MEDIA BUSINESS; Reebok Ends 'Dan and Dave' Olympic Ads - The New York Times
The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave – Chicago Tribune
Olympics: Reebok's $30m Dan and Dave advertising campaign flop
8 Celebrity Endorsement Deals That Totally Imploded - Page 8 of 9 - Modern Man
KFADvertising: Remember Dan and Dave?
Where are they now: Dan and Dave - Sports Illustrated
Vintage Reebok “ Who Is The World's Greatest Athlete?” Dan Or Dave Poster HTF | eBay
In 1992, Reebok squandered its budget hyping the Olympic showdown of "world's greatest athletes" Dan & Dave, which ended in disaster with both athletes performing horribly. This brilliantly foreshadowed HBO squandering ITS
Darren Rovell on Twitter: "25 Years Ago Today: Dan O'Brien fails to qualify for Olympics, destroying Reebok's $25M "Dan vs. Dave" campaign https://t.co/fkefjrnfaN" / Twitter
TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising history | FOX Sports
Reebok - Dan and Dave part 4 (1992) - 0:15 (USA) Adland®
Dan vs. Dave dream dies at 1992 Olympic Trials | NBC Sports - YouTube
Dan vs. Dave: 20 Years Later
Reebok made decathletes Dan O'Brien and Dave Johnson the center of a memorable 1992 marketing campaign that backfired on the road to the Barcelona Olympics
The Trials of Dan and Dave - 99% Invisible
TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising history | FOX Sports