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Chennai Witnessing surge in the crowd at shopping hub T.Nagar during Aadi Season


Chennai crowds and Adi month are always inseparable!! Thousands flock to the shopping hubs of the city with T. Nagar retaining its status as the undisputed purchasing paradise for many Chennaiites.

Chennai’s annual Aadi discount craze seems to have begun sometime in the mid-1980s when store owners wanted to dispose of unsold stocks. But now, that has grown into the second biggest sale of the year, Deepavali being the largest, and clothes stores get fresh stocks to keep their customers happy. It is normal to see people going to T. Nagar to buy goods at low amounts at the beginning of the Tamil month of Aadi. This time around there was a huge crowd in Ranganathan Street in T. Nagar in Chennai.

Crowds of people throng streets having shops in the month of August to buy textiles and household items as they could be got at cheap prices. The easing of small shops to large stores has been echoed and this despite the announcement of a curfew due to Coronavirus infection pandemic.

16th July, the Aadi month started is well known. There were announcements made by the stores regarding discounts offered to the public. There were huge crowds witnessed at the textile shops in Chennai and many came to buy textiles at cheap rates. Information is shops selling electronics and home appliances have jumped into the bandwagon.

The crowds have just started coming in. This weekend was seen to be very busy. Shops just overflowed with people.

Aadi Thallupaddi — the month-long discount sale during the Tamil month of Aadi  (July 16 to August 15) — is the most anticipated annual shopping time at Chennai’s famous T Nagar market. However, with Covid-19 acting as a spoiler this year, some of the retailers are using ‘video shopping’ as a tool to allow shoppers to enjoy shopping from their homes. This year, the Aadi Thallupaddi starts on Thursday, the first day of the Tamil month of Aadi.

Textile store Pothys has made life simple for people this year. They just need to give a missed call to a toll-free number. An executive from Pothys will call her on a video call to give her the best shopping experience while staying at home. An exclusive salesman assigned to show her the range of sarees that you want to have a look at. Once the selection is done, payment should be made online and the sarees will be delivered at the doorstep, says an advertisement by Pothys in social media.

GRT Jewellers also offers such a ‘video shopping’ experience. A customer can see the collection of jewellery at the showroom, compare and shortlist; ask questions, and make the choice through a live video chat. On making the payment, the customer can collect the jewellery from the showroom or at their homes, according to information on the GRT website.

The police too have made arrangements to manage the rush of shoppers to T. Nagar, Purasawalkam, NSC Bose Road, and Anna Nagar. A senior police official of Chennai Traffic Police said extra police personnel to man traffic are still being deployed in these areas.

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Chennai Witnessing surge in the crowd at shopping hub T.Nagar during Aadi Season

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